An investment approach involves analysis of macro-economic data on major global markets coupled with Quantitative and Qualitative analysis to outperform the underlying benchmark.
Quantitative analysis uses specific factor based approach using fundamental data for stock selection. The Qualitative process allows these companies to be further investigated to narrow down opportunities that is likely to outperform the market.
For Fixed Income, this is normally considered to meet specific client objectives to meet specific cash flow requirements, but will also be included for our multi-asset strategy where it is important to consider the impact of interest and credit risk on specific securities.
For funds, we would normally consider fund managers analysis, investment house style and fund manager history. Although past performance is not a guide to future returns due cyclical changes of the economy, it is important to consider conviction managers at an appropriate phase of the cycle.
Benchmarks
All discretionary portfolios will have an underlying benchmark. Each benchmark can include related underlying index or index replicated ETFs to compare the performance of the portfolio.
